Raw Beauty is a vegan green superfood powder produced by HUM Nutrition, an LA-based supplement company that believes in nutrition-supported beauty.
The formula contains a wide range of super greens ingredients, as well as adaptogenic herbs, probiotics, digestive enzymes, and herbal extracts.
HUM Nutrition claims that the Raw Beauty formula has been specifically formulated with these ingredients to boost energy levels, improve metabolism, and improve the appearance of the skin.
The formula is vegan, gluten-free, dairy-free, wheat-free, and soy-free. A substantial number of the formula’s ingredients are organic, but the formula itself is not certified organic.
If you’re thinking of purchasing this supplement, or you’re also intrigued to take a closer look at it, check out my full HUM Nutrition Raw Beauty review below.
What is HUM Nutrition Raw Beauty?
At an initial glance, I’m impressed by the HUM Nutrition website.
Although the website clearly markets itself and appeals more towards women (in my opinion), it’s clearly very successful – it’s been mentioned in Forbes, Mindbodygreen, and Vogue.
The website is vibrant, eye-catching, and punchy, with the perfect amount of informative content.
I particularly like the fact that they offer a quiz for you to figure out which products you need – this is a great way to make the shopping experience more personal!
Looking at the Raw Beauty formula, again, it’s not something that I would personally choose, but it’s well-branded, has a selection of impressive benefits, and there’s a substantial amount of information about the formula.
Similar supplements I have reviewed you may be interested in:
Background on HUM Nutrition
Founded by Walter Faulstroh and Christopher Coleridge, HUM Nutrition is an LA-based brand that was created in 2012.
The brand was founded because of the personal struggle that Walter had experienced with his skin for years – finding that topical creams and prescription drugs weren’t working, he switched to focus on nutrition and found that he finally saw results.
HUM aims to provide powerful nutritional supplements that benefit the inside and outside of the body!
The brand even provides you with a free nutritionist quiz to help you figure out what products will benefit you the most.
HUM Nutrition Raw Beauty Benefits
HUM Nutrition claims that the Raw Beauty Vegan Green Superfood formula will boost energy levels, improve metabolism, support the appearance of the skin, provide satiety, support healthy digestion, and balance the microbiome of the gut.
Although there are all of these benefits associated with the formula, the brand really focuses on the fact that the formula is supposed to improve “beauty”.
HUM Nutrition Raw Beauty Ingredients
There are over 40 ingredients within the Raw Beauty formula, with all of the ingredients existing within proprietary blends.
Therefore, due to the fact that the ingredients label isn’t fully disclosed, the efficacy of the formula is incredibly difficult to work out!
However, I’ll be taking a much closer look at the efficacy of the formula later in this review. First, let’s take a look at the ingredients label.
- Green Superfood Blend (1,367mg) – Organic Barley Grass, Organic Wheat Grass, Organic Chlorella (Broken Cell Wall), Spirulina, Organic Alfalfa Grass.
- Adaptogenic Blend (194mg) – Licorice Root Extract, Rhodiola Rosea Root, American Ginseng Root, Ashwagandha Root Extract, Astragalus Root, Eleuthero Root Extract.
- Fiber Blend (871 mg) – Organic Flax Seed, Inulin Apple Pectin.
- Fruit & Vegetable Blend (572mg) – Kale (leaves), Blueberry Extract, Spinach, Broccoli Extract, Beet Root, Ginger Root Extract, Organic Carrot.
- Antioxidant Beauty Blend (2,001 mg) – Cocoa, Acai Extract, Organic Goji, Moringa Leaf, Grape Seed Extract, Matcha Green Tea.
- Digestive Enzyme Blend (150mg) – Hemicellulase (8,368 HCU), Amylase (1,860 DU), Protease 4.5 (1,249 HUT), Xylanase (620 XU), Cellulase AN (558 CU), Protease 6.0 (558 HUT), Lipase (25 FIP), Pectinase (15 endo-PGU), Glucoamylase (6 PGU).
- 5 Billion Probiotic Blend (648mg) – Bifidobacterium Bifido, Lactobacillus Rhamnosus, Acidophilus Blend.
- Other Ingredients – Organic Coconut Palm Sugar, Natural Flavour, Xanthum Gum, Stevia.
Here is the supplement facts label:
How does HUM Nutrition Raw Beauty Taste?
The Raw Beauty formula is available in either its original Mint Chocolate flavor or in Vanilla and Berry.
Both formulas are naturally flavored and naturally sweetened using coconut palm sugar and stevia.
The taste of the formula is widely disputed, with some customers saying they like it, and others saying that it tastes “disgusting” and “like plastic”.
Side Effects
The brand doesn’t warn about any potential side effects that are associated with the formula.
However, it does suggest that you should consult a doctor before consumption if you have a medical condition, if you take prescription medication, if you’re pregnant, or if you’re breastfeeding.
The brand also warns that the formula should be kept away from children. I would just add to this and say that you shouldn’t consume any formula under the age of 18 before consulting with a doctor.
Does HUM Nutrition Raw Beauty Work?
All of the ingredients within the Raw Beauty formula exist in proprietary blends, meaning the amount of each ingredient within the blend isn’t shown and only the amount of each blend (containing multiple ingredients) is disclosed.
Proprietary blends make it incredibly difficult to work out the efficacy of a formula because it’s unclear if each ingredient hits its standard recommended dose.
However, we can take a look at the amount of each blend and make a judgment over whether it will contain sufficiently dosed ingredients.
So, let’s do just that!
Looking at the Green Superfood Blend, it’s clear that the blend cannot contain sufficiently dosed ingredients.
The blend weighs a total of 1,367mg and even just chlorella, spirulina, and wheatgrass alone have a combined standard recommended dose of 5g.
Looking at the adaptogenic blend, the same thing occurs – the blend weighs a total of 194mg, but the standard recommended dose of ashwagandha alone is between 500-600mg.
It’s clear that a lot of the ingredients within the formula are insufficiently dosed.
Therefore, it’s unclear if the formula will actually provide the benefits that the brand claims it will – the efficacy of the formula can’t be proved due to the fact the formula doesn’t have a fully disclosed ingredients label.
HUM Nutrition Raw Beauty Reviews
Although there is a selection of customer reviews on the HUM website, Raw Beauty is available on Amazon, and therefore we can take a look on there to ensure we’re looking at a selection of totally unbiased customer reviews.
The formula has 155 ratings and scores 4.5 stars out of 5 stars overall – the taste seems to be the thing dividing customer reviews.
So, let’s take a look at a selection of these reviews.
I mix this with water every morning. It makes me feel great and makes my skin look awesome! It is also helping my digestion a lot. I think it tastes good as well. I’ll keep using this product for sure! 5-star reviewer
I received a sample of this (maybe through Sephora?) and I thought “wow, this is quite tasty!”. Ordered it up, and, hmmmm, not so tasty! cant say yet about its health benefits. 3-star reviewer
This tastes horrible! Not chocolate, tastes like plastic. Will not buy again. Don't waste your money. Buy something else. 1-star reviewer
Money-Back Guarantee / Returns Policy
HUM Nutrition doesn’t offer a money-back guarantee but does have a 30-day return policy.
If you return an unopened product within 30 days you qualify for a full refund, and if it’s opened (not used), you will receive store credit.
Where to buy HUM Nutrition Raw Beauty?
You can buy Raw Beauty from the HUM Nutrition website, Amazon, and Sephora.
Is It Worth The Price?
The Raw Beauty formula is sold in tubs that contain 30 servings. Although the brand doesn’t offer a subscription option like the majority of supplement brands on the market, it does offer a 15% discount if you buy 3 or more HUM products.
One bottle of the Raw Beauty costs $39.00, meaning the cost per serving works out at $1.30.
If you decided to buy three tubs of the formula, the 15% discount would be applied and each tub would cost $33.15, meaning the cost per serving would work out at $1.11.
Although the formula isn’t overly expensive in comparison to other super greens formulas on the market, it is expensive since it contains proprietary blends that are highly likely to contain insufficiently dosed ingredients.
Overall, I don’t think the formula is worth this price.
Hum Raw Beauty Verdict
Although I think HUM Nutrition is a great brand and clearly has the right idea about nutrition and beauty from the inside out, I don’t think I can recommend this formula.
There are a few reasons why I don’t think this formula is quite up to scratch.
First, and most importantly, a lot of the ingredients within the formula are insufficiently dosed.
Therefore, it’s unclear if the formula will actually provide the benefits that the brand claims it will – you might just be wasting your money.
Secondly, the formula has a very contested taste, and whilst I don’t mind pure-tasting super greens formulas, it’s a shame to me that both options are flavored – people might be keener if they just had a natural, original tasting formula to flavor how they like.
Finally, the price point of the formula is simply too expensive for a formula that contains insufficiently dosed ingredients.
I would recommend looking for a superfood powder that is sufficiently dosed, doesn’t contain proprietary blends, and has a fully disclosed ingredients label instead.
LifeHacker Guy Greens Recommendation
Some Call This An "Extreme" Step...
Most super greens supplements are disappointing.
I learned this the hard way. After creating this blog in 2018, I spent months buying and testing all the most popular brands.
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In 2019 I created my own brand that ticks every single box of what I look for in a super greens product:
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- Ingredients that help immunity, boost mental clarity and shake off brain fog - making for a much more productive and happy lifestyle
No more worrying about ineffective ingredients or too low dosages. I finally have a product I KNOW does the job it’s made to do.
I use it every day and, after years of battling Chronic Fatigue Syndrome (CFS), I now have my energy (and my life!) back.
The good news? I made my brand available to the public so you can see and feel the difference for yourself.