When we started our new supplement brand it was with the intention of aiming to embrace the following principles and values as a promise to our customers, staff and partners.
Mission Statement
We aim to provide ethical and transparent supplements that work and improve the lives of our customers. We strive to excel with our customer service and where possible to over deliver on our promises. By providing real value and helping people’s lives, we aim to develop a long-standing ethical company.
Core Values
As we grow our company, we want to ensure our core values are clearly defined, this will help when we develop our culture, our brand and strategy going forward.
These are the core values that we live by:
- Transparency – Provide accurate information to our customers so they can make an informed choice.
- Integrity – To be honest, to use and stand by our own products. Guarantee our products to be 100% effective.
- Fun and open – Professional always, serious when it counts but with a fun and open approach.
- Over deliver – To delight our customers, so they enjoy the experience with us and to continually surprise them. Ultimately to under sell and over deliver.
- Passion – To excel and continually improve our products and services to customers and to be the best supplements on the market
- Real science – All claims to be supported by clinical data.
- Giving back – Be generous and give back to communities around the World through charitable causes.
Vision
We aim to provide a sustainable business developing great nutritional supplement brands that we want to use daily in our lives. To grow our business and not only be profitable but to enable us to expand our product range.