When we think about how and why we make purchasing choices, the name of a products as well as how they are sold to us is absolutely key.
Think of the marketing of supplements and you are most likely thinking of images and words related to health, vitality, fitness, weight-loss, and the rest. Now think whether the natural logical conclusion of these images is to picture yourself naked?
If this is the case then possibly this product – Naked Green Machine juice could be the product for you!!
The brand is called Naked. This is a bold and risky name which I’m not personally sure will appeal to a lot of customers, but let’s take a look at their products and see how they stack up against the competition.
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‘Looks weird. Tastes amazing’.
I like it! Honest, vaguely funny in a wry sort of way, it makes me want to see really how weird this juice looks and whether it actually does taste amazing. But the reality is, any juice with this amount of fruit probably would taste very good indeed.
Also, you may notice that the name – Naked Green Machine – represents something that works, is reliable, is scientifically engineered perhaps. This is clever as it goes against the grain of other products which are perhaps similar in terms of ingredients but maybe going for a more natural take on the name for their product (green goddess, green giant…).
But why have they chosen to formulate Green Machine in the way they have, and what is actually inside the bottle?
Background on Naked Juice Company
In 1983 the fledgling ‘Nakeds’ (primarily founder Jimmy Rosenberg) were selling juice out of a backpack up and down Santa Monica Boulevard. Flash forward to the present day and the company has an estimated 63% of the market share in the fresh juices and smoothies market in the U.S.
The range now includes the ever-popular protein blend and is branching into a new area which appeals to lifestyle weightlifters as well as people who are looking to make just one healthy change per day. In 2000 it was bought by a private equity company and presently it is wholly owned by PepsiCo Inc.
The corporate social responsibility angle is covered off by their ‘Drink Good Do Good’ venture.
Claiming that ‘Nearly 30 million Americans don’t have access to affordable, quality, fresh fruits and vegetables’ the annual Drink Good Do Good campaign aims to raise awareness of this issue and ‘help increase access for those in need’.
Naked Green Machine Ingredients
I’m looking at the juice-based drink, Naked Juice Green Machine. The bottle says;
a flavored blend of 5 juices with added ingredients & other natural flavors
So what actually is inside a 15.2oz bottle?
Their website lists the Naked Green ingredients as:
Let’s break this down. The marketing says ‘no added sugar’ and as a portion for an adult, with 53g sugar per bottle, this just about represents double your sugar allowance per day. The American Heart Association recommends you only consume 100 calories in sugar per day (26g or 6 teaspoons).
So firstly it has to be said that there is a staggering amount of sugar in this product. More than in the equivalent amount of Pepsi. I’ll repeat that in case you missed it. For 10oz of Naked Green Machine, there is 35g of sugar whereas in 10oz Pepsi there is only (only!!) 34g.
there is a staggering amount of sugar in this product. More than in the equivalent amount of Pepsi.
There ARE sugars present in fruit. This product DOES contain a fair portion of fruit. But whether or not a fruit-based juice can be considered to be a health product is really a matter for debate. In fact, in 2016 the company was the subject of a lawsuit by consumer advocacy groups because of the sugar content in their drinks (note a bottle of their Pomegranate Blueberry juice contains 61g sugar).
Under the official ingredients listing the first ingredient is Apple Juice, followed by Mango Puree. The ‘boosted with’ ingredients are really the ones I am interested in, as a drink with the word Green in the title, these potent plant ingredients are the ones I am looking for when comparing super greens blends and products.
Starting with Spirulina, Healthline suggests that a daily dose (for any effect) could be about 1-3g, so you’re just getting enough of this ingredient in one bottle. However, all the other ingredients are in low amounts unlikely to have little, or any effect.
How Does Naked Green Machine Taste?
It goes to say it is probably very sweet. As I’ve mentioned above the primary ingredients are fruit juices (the choice of fruits is also notable in that they are sweeter varieties and therefore likely to be higher in naturally-occurring sugars per gram than some others like berries).
One of the side effects of this product could, for instance, be, a serious sugar hit!
You may not realize because the huge selling point is the amount of healthy stuff inside, but actually there is more sugar in this product than should rightfully be in a health product.
Does Naked Green Machine Actually Work?
Whether something actually works is obviously down to both its intended purpose and the ingredients (whether they will do the job or not).
If the intended purpose is to quickly ingest a large number of sugars (perhaps to replenish energy stores after an intense workout??) then this could work.
This is really more a juice, at best a smoothie, than a greens product. The greens content is actually relatively low per portion, and one bottle of the product (at 15oz for example) is unlikely to last more than a day.
What is gained in convenience may, ultimately, be lost in substance?
Naked Green Machine Customer Reviews
Customer reviews on Amazon.com are the usual mix of positive through to negative.
At 51 customer reviews, 75% are positive, while only 21% are negative (2 stars or 1).
Here are a few examples:
Favorite flavor ever, the best!5 stars
Love this stuff, I could drink this all day every day. Great product5 stars
they changed the ingredients, now it leaves a bitter aftertaste1 star
I was drinking it because I was duped by the green, and healthy label of this drink. There is so much fructose in this drink that is just unbelievable for a product touted as healthy.1 star
Money Back Guarantee / Returns Policy
Unfortunately, I couldn’t see one on their website, this may be because juices really can’t be returned.
Where to Buy Naked Green Machine?
You can buy Naked Green Machine in health stores, online and on Amazon.
Is It Worth the Price?
A 15.2oz bottle costs $2.50. There are larger bottles available but I have my concerns about whether or not these represent value for money as, really, they don’t keep for long once opened and therefore unless you are sharing with family or friends this isn’t a product where more is more.
Would it be fair to weigh this product, which is primarily a juice-based drink boosted with greens ingredients, against a super greens powdered product which doesn’t contain any juice? Perhaps not. But there’s no way for me to calculate the cost of ‘just’ the super greens ingredients.
It goes without saying that there are numerous review sites which ‘debunk’ and claim to ‘expose’ juice drinks for their hidden sugar content, but for me, it is more disappointing that there’s so little real plant power in this product.
Naked Green Machine Juice FAQs
How much fiber is there?
The Bottom Line
How long people will be buying into the notion of convenience of juice drinks over the hassle of getting ‘whole fruit’ benefits remains to be seen.
I, for one, would sooner choose a bar of gourmet chocolate if I really wanted to consume such a large amount of sugar in one hit. But then I am happy to supplement my diet with other super greens powder products where I know what is going into my body (through transparent labeling) and then add in additional ingredients if I need a fruit boost.
My verdict: When you look at the sugar content and the too few greens ingredients, I would rather mix-up my super greens powder (Supergreen TONIK) or my other favourite Green Vibrance, than go for this juice.
LifeHacker Guy Greens Recommendation
Please give me a few moments to shamelessly introduce my brand, SuperGreen TONIK.
I have researched a lot (and I mean a lot) of super greens out there but was disappointed with most of the ones I tried.
So, I went out and created my own with the help of a USA manufacturer because I wanted to ensure I got all my veggie goodness in the right amounts, and of course within a no-fuss single serving each day.
None of the other brands offered that.
Its the best out there (of course I would say that about my own), but let me tell you why...
No hidden ingredient amounts - we have full disclosure labelling, so you know EXACTLY whats inside
Sufficient ingredient amounts to make a difference - we include at least (if not more of) the minimum effective amounts supported by research
Ingredients that also could boost mental clarity and shake off brain fog - to boost my at work and home
After many months I finally got a greens formula that fuels my body and mind for the day ahead.
But please dont JUST take my word for it, make up your own decision by checking out my review. (I TRY BE BE AS UNBIASED AS POSSIBLE )
I have a First Class Honours degree in Sports Science from Brighton University, specialising in exercise physiology and nutrition. In my youth I was a competitive Triathlete and long-distance runner placing top 10 in most triathlon races I completed.
Since suffering from Chronic Fatigue Syndrome, I moved into web development, after a couple of years I then moved onto developing a number of online businesses. I've recently taken a sabbatical and I'm now looking to make big changes in my life, hopefully this may resonate with you - join me in my journey!