One of the elements of researching super greens that I particularly enjoy is looking at the stories behind the brand. Purely Inspired is a brand that has healthy living at its heart.
From the outset, you can tell that their main agenda is to promote their products as part of an achievable healthy lifestyle.
The main categories of products that they sell fall into ‘Protein and Nutritional’, ‘Weight loss and Dietary’, and ‘Superfoods’.
I am predominantly interested in the Superfoods category and so took a closer look at one of their products, Purely Inspired Organic Greens.
‘Crafted for a healthy lifestyle’ is the main website tagline for Purely Inspired. As a brand, this gives the impression of an achievable total lifestyle make-over, which (if you’re like me and like the idea of increasing your nutritional intake in one easy, daily step) is a very appealing prospect.
Overall I really enjoyed browsing the website. There is plenty of information including a blog that contains articles on superfoods, nutrition, and a wealth of further information on organic foods.
The website is not only a shop-front but also carries plenty of value-adding content including testimonials from the brand and product Ambassadors, recipes, and inspirational (inevitably linking to Instagram) images.
The tin of Purely Inspired Organic Greens which is pictured on their website claims ‘America’s number 1 fastest-growing supplements brand’. So how can I not be intrigued to find out more?
Background on Purely Inspired
Purely Inspired is a brand that seems to encapsulate an entire lifestyle choice within its brand.
That being said I found it hard to establish much of a background or story, there is very little information on their pages relating to how the company came about, who is behind the brand or the company’s mission, vision or values.
Saying that I am prepared to give the brand the benefit of the doubt. As I mentioned above they have made the claim that this is a fast-growing brand, and as such, I am convinced that through this powerful marketing strategy Purely Inspired are clearly playing to their strengths.
So with background information about the brand being thin on the ground, I instead opt to look at the specific products. In this Purely Inspired Organic Greens review, I’ll look at the ingredients of the super greens blend and try to establish whether this particular product looks to stand up against the stiff competition of other super greens on the market.
The product (as it appears on the website) carries the full title Purely Inspired Organic Greens Plus superfoods and multivitamins, and this appears to me to be promising so much in one product.
Perhaps it is too good to be true? Let’s have a closer look.
Purely Inspired Organic Greens Ingredients
From the product images you can already see that the key features of this product are:
39 Superfoods, Source of Antioxidants C + E, 18 Vitamins and Minerals, Active probiotics.
This is all very appealing in terms of marketing the product, but I want to know more about the individual ingredients, especially those claiming to be Superfoods. So we need to look more closely at the actual ingredients label on the tin.
Firstly I’m pleased that they include a close-up of the ingredients listing on the website, which many competitor products do.
As with many Super greens powders on the market, the ingredients list is HUGE. I’m just going to break down some of the elements of the Organic Greens, Sprouts, and Grains blend, which makes up 8,755mg.
The following usual suspects appear, but with a difference:
- Organic Chlorella (as Chlorella vulgaris) (whole plant)
- Organic Barley Grass (as Hordeum vulgare) (aerial parts)
- Organic Wheatgrass (as Triticum aestivum) (aerial parts)
- Organic Spirulina (as Arthrospira platensis) (whole plant)
I first want to say how unusual and refreshing it is to see that Purely Inspired includes details of specific plant parts in their ingredients list. Inspired indeed! This sort of transparency is a big bonus in my view. Of course, chlorella and spirulina are algae, so I would expect the whole plant to be used, however, I am interested that the company has been so transparent in their labeling.
The fruit & veggie plus probiotic blend makes up 1,190mg and includes blueberry, broccoli, beets and sweet potato. The serving size (one scoop) is a huge and healthy 10g. This also provides 1g fiber, 1g protein.
As I’ve said I’m really impressed with this transparency around ingredients as usually I am left thinking ‘why don’t you just be honest about what’s going into these powders’?
I can understand that companies don’t want people to poach their ‘recipe’, but I’ve already established that this is possible (if you could be bothered to have a formulation broken down in a lab by the men – or women – in white coats).
But more to the point, if you are selling a product – an organic, whole-foods, superfood product at that – why would you not be honest to your customers about what they will be ingesting?
Purely Inspired is at least a little ahead of the pack in this aspect and I applaud that. BUT they are still using a proprietary blend that doesn’t disclose all the ingredient amounts.
How Does Purely Inspired Organic Greens Taste?
This powder stands out from the competition as it is actually intended to be unflavored. I’m a little confused though as some reviewers claim there is an artificial sweetener included.
Some of the reviews on the site state that Purely Inspired Organic Greens has a ‘great flavor’, which is in contrast to some other products available on the market. Reviewers also commented that mixing it doesn’t present any problems.
the flavor is actually decent compared to some of the other superfood powders I have tried in the past
I have been mixing them in my smoothies and have not noticed any flavor difference
Some customers on Amazon, however, have a different view:
I made a mistake and ordered the wrong stuff. I can hardly get this down it is way too sweet it mixes well and has all the other ingredients that are good but the Stevia makes it taste Way too sweet for me. I will not be ordering this again.’ – Amazon customer.
As with all nutritional supplements you must not take Purely Inspired products if you have a known allergy or sensitivity to any of the ingredients. That being said there may also be slight side effects when taking a greens supplement of any kind for the first time.
Does Purely Inspired Organic Greens Actually Work?
The real beauty – as we all know – of the super greens blend is that you can get all your daily nutrient needs fulfilled in one complete drink. However the problem for us reviewers is establishing whether each individual ingredient is really available in a high enough concentration to really be making a noticeable difference to your health.
We already know that people take nutritional supplements for many different reasons: for increased energy, to improve concentration, to improve the immune system, to enable better general well-being (such as better quality sleep). In this sense, it is very difficult to establish which products can really claim to be proven to be enabling any of the above improvements.
It does, however, stand to reason that if some of the more potent ingredients (those which are proven to be instrumental in improving the above aspects) are in a high enough concentration in a formulation, we might start to see improvements.
Purely Inspired Organic Greens Customer Reviews
At the time of writing there were 374 customer reviews on Amazon for Purely Inspired Organic Greens Powder. Although I wasn’t prepared to read them all, a quick skim seems to reveal that while positive, customers are disappointed with a variety of aspects from taste (‘funky’, ‘like cereal milk’, ‘too sweet’), to how the powders to mix.
Some customers found the price to be about right, whereas others complained that it was too expensive. Considering the price point it’s unclear why anyone would regard these super greens as expensive though!
In the main, I would say that the reviews are fairly representative of individual consumers and their range of personal tastes and expectations.
The reviews on the Purely Inspired product pages are clearly more geared towards results and selling the product on the basis of achievable outcomes. With an average of 4.6 out of 5 stars, and 96% of reviewers recommending the product, the comments are hand-picked so we should be a bit wary of bias.
Money Back Guarantee / Returns Policy
Purely Inspired only have a 30-day money back guarantee, however products must be returned unopened / unused.
I always have a bit of a problem with this as you therefore cannot return on the grounds of not liking the taste, or if you find something wrong with the product once you open the can.
Where to Buy Purely Inspired Organic Greens?
You can also check out all Purely Inspired supplements on Amazon here.
Is It Worth the Price?
This is a difficult element of this review for me. I feel slightly conflicted as I like the product, I think there’s a lot going on in the tub and therefore I do think it’s a quality product. BUT the serving size is big and therefore the 20-serving tub won’t last long.
The current price on Amazon is $18.44 USD, however, the price on the Purely Inspired website is $12.99 USD.
As I said above, I am a big fan of the big serving. I like the fact that Purely Inspired has been so transparent with the ingredients, their amounts, and also which parts of the plants are being used. I really feel that this transparency means you can have total faith in what you are taking.
The ingredients are organic so the product works out slightly more expensive than competitor brands. But this looks to be one of the most complete Organic super greens available, similar to Green Vibrance and Athletic greens.
This being said, the tub only provides 20 servings so you would have to buy quite a few tubs if you were set on taking this product daily.
The Bottom Line
With my quest to find a truly transparently-labeled Super Greens powder on the market which provides value for money and has a good reputation, I would say that Purely Inspired is getting there.
Their Organic Greens plus Superfoods and Multivitamins could well be considered to be doing nearly all of the things I need a Super Greens powder to deliver, but I would really like to see a more appealing price point or even a 3-tub deal to sweeten the sting of the outlay.
Purely Inspired greens is not for me and prefer other brands I have previously reviewed, so I will not be buying this supplement.
LifeHacker Guy Greens Recommendation
Please give me a few moments to shamelessly introduce my brand, SuperGreen TONIK.
I have researched a lot (and I mean a lot) of super greens out there but was disappointed with most of the ones I tried.
So, I went out and created my own with the help of a USA manufacturer because I wanted to ensure I got all my veggie goodness in the right amounts, and of course within a no-fuss single serving each day.
None of the other brands offered that.
Its the best out there (of course I would say that about my own), but let me tell you why...
- No hidden ingredient amounts - we have full disclosure labelling, so you know EXACTLY whats inside
- Sufficient ingredient amounts to make a difference - we include at least (if not more of) the minimum effective amounts supported by research
- Ingredients that also could boost mental clarity and shake off brain fog - to boost my at work and home
After many months I finally got a greens formula that fuels my body and mind for the day ahead.
But please dont JUST take my word for it, make up your own decision by checking out my review. (I TRY BE BE AS UNBIASED AS POSSIBLE )