Each year the supplement industry is worth over $37 billion just in the USA alone – projected to be $278 billion globally by 2042 [1]. With such huge profits in the supplement industry, have you ever thought you would like a slice of this very big pie?
But creating your own supplement brand from scratch is impossible, right? Absolutely not true!
Anyone can create their own supplement brand, by following my step-by-step blueprint – whatever your budget!
Follow my progress as I create my dietary supplement from scratch in 90 days.
Every Step You Need to Get Your Supplement Brand – From Idea to Shelf!
Overwhelmed as to where to start? It's easy to see why there are so many things to think of.
From what ingredients to use, where to have it manufactured – to ensure you're 100% legal and compliant.
Follow behind the scenes as I go through the complete process of creating a dietary supplement. My step-by-step process outlines each part needed: identifying my target market, great branding, robust manufacturing, e-commerce, payment processing, fulfillment, and customer support.
Supplement Schedule
I started developing the idea for my supplement in November 2018 and began the journey around the 1st of December 2018.
Each week there will be articles here detailing each step of my journey. You can use my journey as inspiration to kick start your own brand – your own supplement blueprint!
Supplement Brand in 12-weeks Blueprint
STEP 1: Research and Branding
- Creating a Lifestyle Supplement Brand in 90 DaysSince my early twenties, my immune system and energy levels have not been great. I suffered from Chronic Fatigue Syndrome …
- Mission Statement, Core Values & Vision
When we started our new supplement brand it was with the intention of aiming to embrace the following principles and … - Identifying My Target Market
Considering that originally, I wanted to develop my own supplement for myself, then identifying my target market, you would think … - Creating and Defining My Customer Avatars
Customer Avatars are known by different terms; Marketing Persona, Buyer persona or my preference, Customer Avatar. Having a clear idea … - Identifying Customer Pain Points
Great marketing looks to create a compelling story to people that are looking for a solution and who really need … - Super Greens Review – My Competitor Analysis
To really understand the different Super Greens on the market it’s crucial to analyse the competition, this is what I … - Branding and Logo Design
You have a new business and want to create a brand and logo for your business, but where do you … - Trademarking and Protecting your brand
You may think that trademarking your brand early on is overkill but after spending time creating and establishing your brand …
STEP 2: Ingredients and Manufacturing
- Choosing the Right Supplement Manufacturer
Given you want to create a blockbuster supplement, then it’s a fair bet you need to work with a top-class … - Researching Super Greens Ingredients
There are many Super Green supplements on the market and in researching the 60 or so products found a number … - Product Sampling and Assessing Taste
It’s no secret most Super Greens truly taste awful! From the research so far I liked two Super Greens (Athletic … - Nutritional Packaging Considerations
What packaging should I use for my brand? Pouch, tub, glass, recycled materials? I look at some of the options available… - Creating a Stunning Compliant Dietary Supplement Label
Great packaging is essential, it’s your customers’ first direct experience with you, it goes a considerable way to making up …
STEP 3: E-commerce & Payment Processing
- Buying a Domain Name, Hosting and Email
In this article I am going to focus on buying and setting up the primary domain name for the brand, … - Developing An E-commerce Website – I am excited about the next part of my journey, I enjoy building websites in my niche with supplements and …
- Websites and Sales Funnels
Recently I have been spending quite a bit of time developing my supplement e-commence website and you may be wondering … - Which E-Commerce Platform Should I Use? – Do you spend forever looking at the pros and cons of different shopping cart and e-commerce software? …
- Developing a Pricing Strategy for my Supplement
Pricing products is one of the secrets of having a successful business. With my product only a few weeks away … - Social Media Platforms
In 2019 there are so many social media platforms it’s imperative that you have a social media strategy. When you … - Choosing and Setting Up Affiliate Tracking Software
Getting leads from affiliates is one of the best types of traffic as it tends to convert better than other … - Merchant Accounts and Payment Processing
For an online business to thrive you need to take payments easily and securely for both your consumers and you … - Writing Copy that Converts for E-Commerce
To the layperson an e-commerce website typically is a multi-product online store and so writing copy means writing engaging product … - Setting up Website Tracking
Are you confused when someone mentions website tracking to you? Even when you understand the importance of adding tracking pixels …
STEP 4: Fulfilment & Support
- Choosing the Best US Fulfilment Center
Efficient and reliable customer fulfilment is essential to any e-commerce business, keeping your customers happy is paramount to any repeat … - Customer Support and Live ChatRunning any e-commerce business and you soon realise the importance of good customer support. Competition is tough enough but fail …
STEP 5: Launching
We finally got there and launched Supergreen Tonik in 2019.
It took longer than 90-days in the end, way longer, for a number of reasons for which this desires a blog post on its own (coming soon).
Here is my review of my supplement brand and a marketing shot below.
