{"id":1633,"date":"2018-12-21T05:00:44","date_gmt":"2018-12-21T05:00:44","guid":{"rendered":"https:\/\/lifehackerguy.com\/?p=1633"},"modified":"2021-12-13T07:53:19","modified_gmt":"2021-12-13T07:53:19","slug":"identifying-my-target-market","status":"publish","type":"post","link":"https:\/\/lifehackerguy.com\/identifying-my-target-market\/","title":{"rendered":"Identifying My Target Market"},"content":{"rendered":"

Considering that originally, I wanted to develop my own supplement for myself<\/a>, then identifying my target market, you would think to be straight forward. However, if I also want to sell my supplement, then I need to be clear about who my target audience will be.<\/strong><\/p>\n

Like most entrepreneurs, I have a tendency to skip over this very important part of the process, because it\u2019s not the \u201csexy\u201d part of developing a product or service.<\/p>\n

It is a HUGE mistake and many books such as “The Lean Startup” By Eric Ries and the “4-hour workweek” by Tim Ferriss talk about how you should avoid mistakes like this, that can be in many cases be very costly.<\/p>\n

My problem is I need to figure out the nature of my target market, and to understand what problem it is I am helping to solve<\/strong>. When I have done this I will have a better chance of having a standout blockbuster product that is unique from my competition.<\/p>\n

If I tried to sell a supplement that is EXACTLY the same as all the other Super Greens on the market would mean I would most probably struggle to sell my product as I wouldn\u2019t be standing out from the crowd.<\/p>\n

So, a good starting point is to look at how I can differentiate my Super Greens from all the others on the market.<\/strong><\/p>\n

Differentiated Super Greens Supplement<\/h2>\n

There are lots of Super Greens supplements on the market, and as I have said previously I have looked at around 60 and tried at least 10 in the last few months.<\/p>\n

So, how do I stand head and shoulders above these other brands?<\/strong><\/p>\n

Firstly and this is very important, I am passionate about being transparent with the ingredients and amounts used \u2013 my supplement isn\u2019t fluff and should work<\/strong>. For me developing an ethical is a must and I absolutely refuse to use\u2013proprietary blends! See what I have to about the use of proprietary blends here<\/a>.<\/p>\n

\"BrainAlong with providing your daily greens, vitamins and minerals I really believe there is a market for having something that has benefits for the brain. <\/p>\n

Nootropics have been made popular by the film Limitless in 2015, and nootropic pills<\/a> have more recently become hugely successful. I, like many people, have poor memory and focus, so including ingredients that promote brain function make absolute sense.<\/strong><\/p>\n

The more I read about “attention deficient” and the “focus less” generation it seems I am not alone here. There are many people in a similar position, such as young and even middle-aged professionals looking for optimal health and brain function.<\/p>\n

Combining the health benefits of greens and multivitamins with ingredients that support healthy brain and immune functions<\/strong> fit in with the standing out from the crowd and if you buy Super Greens why would you ignore brain function if you had the choice?<\/p>\n

Supplement Pain Points to Address<\/h2>\n

As I am using myself as an example of my target audience, a particular pain point for me as an older parent in my forties is; feeling knackered all the time. Keeping up with two kids is hard work and the frequently disrupted sleep patterns, in particular, leave me feeling exhausted.<\/p>\n

Feelings of lack of energy, brain fog and low immune system are frequently experienced by older parents and are some of the more immediate issues faced on a day to day basis. The longer-term issues of health and fitness tend to get pushed down the priority in favour of \u201csurviving\u201d the early parenting years. <\/p>\n

I\u2019ve said this before, much of the point for taking an everyday supplement is the ease of taking IT. Cutting up fresh veggies and juicing in every morning is great, but the reality is few of us have the time or energy to or inclination to do it consistently.<\/strong> <\/p>\n

Because the time-consuming parts of juicing aren\u2019t limited to juicing, it\u2019s the shopping for the ingredients and as well 30 minutes of prep work and the 15 minutes of cleaning up after that takes its toll on your very limited time. For me just taking a scoop of Super Greens and mixing it with water to get all your essential micronutrients and more in 30 seconds, is a compelling argument. <\/p>\n

I know which option I prefer. <\/p>\n

So, creating a cost-effective daily greens supplement, that will provide ALL the Vitamin\/minerals, antioxidants, veggies, brain and immune ingredients in ONE is the goal.<\/p>\n

Key To Success \u2013 Ensuring a Good Return On Investment (ROI)<\/h2>\n

Identifying my target niche is critical to success, as this determines:<\/p>\n