As I am fast discovering there is a whole world of supplements, nutritional drink blends, and superfood pills and powders available to everyone and anyone who chooses to buy online.
These various dietary products are being sold to a market that is growing in terms not only of numbers but in their interest and knowledge in specific areas. One such area – as we know – is green superfood powders (also known, and marketed, as super greens or greens blend) and a company which is working hard on building its following is IT Works!.
With a marketing tagline like this (Have you tried it? IT works!) who could fail to be completely intrigued?
I particularly wanted to know more about their “healthy” IT Works Greens Blend and It Works Greens on the Go, alongside the full range of It Works products.
So let’s dig a little more and see what we can find out about the company, their range of healthy products and what people are saying.
The range of nutritional supplements and other products seems impressive. Their online shop also carries clothing and other branded products, however, I’m more interested in the range of Greens powders that aim to detoxify and alkalize your body by supplying much-needed vitamins, minerals, and other herbs and vegetables.
From on-the-go sticks of the Greens blend (IT Works Greens on the Go blend – more on this below) to the more standard-sized tubs or canisters of greens; there is also a chewable probiotic blend available.
The It Works Greens Blend currently comes in Berry and Chocolate flavor and the packaging seems to promise three things: Alkalize, Balance, Detoxify. These are not unusual claims for greens blends, and most customers will be looking for ingredients within the blend which are proven to restore body pH and gain a nutrient boost.
Below I will break down the ingredients and go into more detail about the blends, but from the outset, I am already a little disappointed in terms of what I can find on the list of the main ingredients on their product pages of the website.
It Works Greens appear to be using a proprietary blend which means they are not telling us how much of each ingredient they are including (therefore I can’t possibly know what is in each individual serving). As I said, I’ll go into detail below, but this is one aspect that definitely sounds the alarm on this product.
Background on It Works!
It Works! are clear from the outset on their website that they are a multilevel marketing ‘employer’, and as such part of their pitch is encouraging their customers to become brand ambassadors (read: distributors) and to run a home business to sell their products.
I’m not going to go into a huge amount of detail about MLM in this review as I am more interested in their products, hence this being a review more specifically of It Works! Greens products, but I will use this opportunity to say that I’m disinclined to buy anything through businesses structured like this.
I don’t like the idea of loyal customers being encouraged to sell to friends and family and I think a company should be able to do this on the strength of their own marketing, values, and customer base.
The company has big claims on their website About us page, stating ‘It Works! is an industry-leading beauty and nutrition company that empowers people to live the life of their dreams’ (Mark B. Pentecost, Founder, and CEO).
Pentecost and his wife, Cindy, clearly have a mission to help (they are also the founders of the It Works! Gives Back Foundation), but I’m not sure that the business model is really something that resonates, personally, for me.
IT Works Greens Ingredients
As with all of my reviews, this It Works Greens blend review will delve a little into what’s available on the packaging to describe the contents.
Taking a look at the tub pictured on the website, it looks as though they have used a three-way blend to provide ingredients that claim to have an alkalizing, balancing and detoxifying effect.
It Works have stated on the product pages of their website that the blend includes:
- Acidity-fighting magnesium and potassium blend
- 52 herbs and nutrient rich superfoods
- 34 fruits and veggies
- Matcha Green Tea
HOWEVER, if you want to find out the individual ingredients you either have to buy their product, click through on a tab which says ‘further product info’ and take a closer look on the packaging, or does as I do and google!
On another website I found the following:
Greens Proprietary Blend (1080 mg)
Blue-Green Algae (Spirulina), Parsley Leaf, Barley Grass, Spinach Leaf, Chlorella Algae, Alfalfa Extract, Matcha Green Tea Leaf, Watercress, Rosemary Leaf, Plantain Leaf, Dandelion Leaf, Lemongrass, Green Tea Leaf Extract, Dulse.
Whole Foods Proprietary Blend (1475 mg)
Pea Fiber, Apple Fiber, Eleuthero Root Extract, Fruit and Vegetable Blend (Apple, Carrot, Tomato Juice, Orange Juice, Blueberry, Rosehips, Beet, Amla, Kale, Plum, Ginger, Pineapple Juice, Cauliflower, Broccoli, Grape Juice, Grapefruit Juice, White Willow, Onion, Papaya Juice, Peach, Pear Juice, Brussels Sprouts, Lemon Juice, Raspberry Juice, Strawberry Juice, Pumpkin, Black Currant, Goji), Sunflower Lecithin, Astragalus Root Extract, Turmeric, Meadowsweet Herb, Blackberry Fruit, Acerola, Bilberry Fruit Extract, Cranberry.
They also do not state that their ingredients are organic, despite stating that their ingredients are Keto-friendly, non-GMO, soy-free, and Vegan.
As I have mentioned previously I really don’t like relying on having to google (or look at a review site) to find the ingredients list from the packaging to tell me more about the ingredients! Why not be upfront about what goes into your blend? I want to know from the outset what is going in any product I buy.
The suggested serving size is two scoops in an 8-oz glass of water or one sachet in a glass of water. I can tell that the sachet of On the Go Greens blend is 4g, but I struggled to find information on the scoop size.
How Does IT Works Greens Taste?
Reviews tell me that people are happy with the taste, however, it’s clear that the company have tried a variety of flavors before settling on the Chocolate and Berry varieties available on their site (there are reviews of an orange flavor blend).
It Works products also don’t have customer reviews directly on each product page, which I take to be negative. I’ve searched around and am assuming that overall the taste is similar to other Greens products.
One or two customers state that the flavor isn’t the best, however at the same time they admit that they find it to be working for them.
This stuff tastes so nasty but get tolerable after a week or so. The reason to continue using it is that it helps with mental energy and I am losing weight. – Amazon customer.
This is perfect in a morning green smoothie. Don’t put more than a scoop or the sweet taste can be overwhelming. – Amazon customer.
Side Effects of IT Works Greens
As with all proprietary blends, it is really difficult to tell if you would get any ill effects from taking the It Works Greens. They are hardly transparent about the ingredients so it takes a bit of digging to find out if there are any particular ingredients that could cause you discomfort or side effects.
The serving sizes are also relatively small so it’s hard to say whether anyone ingredient would be large enough in portion size to cause any issues. The amount of fiber, for example, in each serving is only around 1g.
Obviously you should not take this product if you have known allergies to any of the listed ingredients, and I can only assume that if you already have suffered ill effects from ingredients such as dandelion, plantain leaf, pea or apple fiber, that you would probably be better off giving this product a miss.
Does IT Works Greens Actually Work?
The reviews online in the Amazon shop and on the It Works! website seems to be very positive, but once again I am going to refer to the serving size in my assumptions here. The serving recommended in the tubs is two scoops. The tubs come in 125g (Berry) and 180g (Chocolate), with a suggested 30 servings per tub, and the individual sachets are 4g each.
Therefore if we extrapolate down, the Greens Proprietary Blend (1080 mg) must only include a minute amount of each of the ingredients, as it is combined with the Whole Foods Proprietary Blend (1475 mg) to make a complete serving.
Taking what I would expect to be the most potent ingredients (algae has a proven beneficial effect on the body) the recommended amount of, for example, spirulina (on examine.com) is between 1-8g per day.
I go into more depth on the typical Super Green ingredients in another article, if you’re interested to find out more on this.
So we can see that through ‘padding’ out the ingredients with a fruit and vegetable blend, or legume proteins, the blend could be losing effectiveness through such small daily portion sizes.
IT Works Greens Customer Reviews
Some of the questions asked about the It Works Green blend products mention that the current blend is a vast improvement from previous blends which included Soy isolate and Soy protein products as ‘filler’ and to improve protein content.
However, the reviews online are fairly balanced and you take what you will from the individual comments:
This tastes good and I feel like I’m getting the greens I need. Amazon review
Awesome greens gives good energy. I would recommend it to my friends, which I have already. Amazon review.
Money Back Guarantee / Returns Policy
It Works have an It Works! promise – offering a 30-day returns policy, however since I didn’t want to read through a 17-page returns policy I’m not sure exactly what this entails. Presumably, as they state the products must be returned unused this is a bit of an issue.
It Works also encourages their ‘distributors’ and loyal customers to bulk buy products together, therefore presumably cutting down on the amount of returned products, once loyalty has been established.
Where to Buy IT Works Greens?
Probably the best place online to buy these products is through their official website. Alternatively, you can find a distributor (or become one!).
An amazon store is also available and looking at the reviews on here is often useful for choosing which products you would like to try.
Is It Worth the Price?
I’ve already said that I was disappointed in the lack of transparency about ingredients AND the serving size. While not the most expensive brand on the market, It Works Greens blend is neither the cheapest, the biggest serving nor can it (to my mind) therefore be the most effective.
I have to say I do like the idea of the on-the-go sticks and this would be the perfect way to take your greens with you when traveling, or just on your commute to work.
That being said the serving size of the individual It Works! Greens on the go blend are very small so I am already questioning the effectiveness of taking such a small daily dose.
Can you really get enough of your daily greens in a 4g serving?
IT Works Greens FAQs
Here are some of the frequently asked questions about IT Works Greens.
Is IT Works Greens a meal replacement?
In short no. As with most greens drinks, IT Works is to be taken alongside a healthy and varied diet.
Is IT Works Greens Blend gluten free?
The product is formulated with only gluten-free ingredients however it is not currently tested to detect gluten that may or may not be introduced during the manufacturing process. So, if you’re particularly sensitive to gluten then this superfood product may not be suitable for you.
Is IT Works Greens safe for breastfeeding?
The advice for all dietary supplements is to seek medical advice if pregnant or breastfeeding. The manufacturer recommended guidelines typically state it’s not suitable as one or more ingredients may have an adverse reaction. I am not a medical doctor so I would urge you to speak to your doctor.
Does IT Works Greens on the Go have caffeine?
It does in the form of “Matcha Green Tea” and “Green Tea Leaf Extract”, both of which contain natural caffeine. So, if you’re looking for caffeine-free or are particularly sensitive to caffeine then I suggest you look at alternatives.
Does IT Works Greens expire?
Yes, every supplement should have a clear “expiration” or “manufactured” date on the box or tub. Typically the expiration period is two years from the manufactured date.
Does IT Works Greens cause diarrhea?
Some ingredients within the formula have been shown to cause stomach upsets and diarrhea, but this doesn’t necessarily mean you will.
The Bottom Line
I’m already very transparent about the things I like to see when reviewing Greens powders.
I like the company to have a mission or vision that chimes with my own, a personal story for example, and I want to see transparency in their ingredients list.
The individual ingredients in these products may well be proven to have nutritional benefits, but I remain unconvinced that the serving sizes and therefore potency of each ingredient would be enough to be truly beneficial to your health in the long term.
These two points are so crucial for me in determining whether I wish to take a supplement that I won’t personally be taking IT Works Greens!.
There is no shortage of Super greens supplements on the market, and with such a choice a brand really needs to stand out. For me, IT Works Greens is not so much superfood but more like a super dud!
LifeHacker Guy Greens Recommendation
Please give me a few moments to shamelessly introduce my brand, SuperGreen TONIK.
I have researched a lot (and I mean a lot) of super greens out there but was disappointed with most of the ones I tried.
So, I went out and created my own with the help of a USA manufacturer because I wanted to ensure I got all my veggie goodness in the right amounts, and of course within a no-fuss single serving each day.
None of the other brands offered that.
Its the best out there (of course I would say that about my own), but let me tell you why...
- No hidden ingredient amounts - we have full disclosure labelling, so you know EXACTLY whats inside
- Sufficient ingredient amounts to make a difference - we include at least (if not more of) the minimum effective amounts supported by research
- Ingredients that also could boost mental clarity and shake off brain fog - to boost my at work and home
After many months I finally got a greens formula that fuels my body and mind for the day ahead.
But please dont JUST take my word for it, make up your own decision by checking out my review. (I TRY BE BE AS UNBIASED AS POSSIBLE )