Scholars disagree on the first rule of marketing, but to me, a consumer of literally hundreds of products who makes purchasing choices every day, I would say that number one is ‘know your customer’.
In this regard, Boku seems to be telling me that – as their customer – I want organic, wholefoods supplements in modern branding. And that’s what they are delivering.
The wholefood’s credentials of Boku are impressive, and their marketing follows. The homepage opens on images of superfood (super greens) powder, images of fresh veggies, and ‘lifestyle’ images of the founders.
I really want to know a bit more about the company, who started it, why I should be considering buying their products, and what goes into them. So, let’s delve into my in-depth Boku Superfood review to find out more.
Clicking through to the About Us section I can tell that this company has a story to tell. They want us to know all about their vision, mission, methods, sourcing… And if it weren’t for the slightly annoying font I’d be happy to read on!!
Boku means “to love life” (although we’re not clear in what language it means this as they don’t explain!) and apparently taking their products will help us to do so. We are encouraged to read that their superfoods are ‘gourmet’ and their lifestyle products are ‘nature-inspired’ (what does that mean? perhaps that their nasal hydration drops contain Ayurvedic herbs?).
I’m a bit overwhelmed by choice of products available, but on the other hand I do like to see the founders’ faces on the front page as I feel it adds a sense of legitimacy and a real story behind the products.
Background on Boku
Have you heard of the Rolle Beach Blanket?
No? Me neither.
But Reno Rolle invented it.
He has a very successful background in product marketing. His wife, Lynn Rolle is co-founder and CEO of Boku and is a veteran executive (presumably of companies). They founded the company in 2007 and have their daughter and son on board.
The research around superfoods came about as they searched for an alternative to prescription medicines for their son who was having trouble focussing at school. He has now gone on to study plant-based medicine at college.
All of our gourmet products are Dr. formulated, 100% certified organic, vegan, kosher, and gluten-free, with love for our family and customers blended into every package. We “shake the hands that farm the lands” and travel the globe to source the most sublime ingredients for every product we create’.
They are certainly very expressive in their language around their products, and I’m very keen to hone in on one in particular, so on with the Boku Superfood review.
Boku Superfood Ingredients
On their product page, we are told that it should be the foundation and building block of your Boku Journey. This specialized formula contains 55 organic superfood ingredients that each serve an important physiological function.
Boku Super Food contains the world’s most powerful and potent plants and is formulated precisely for the human mind, body, and spirit. This superfood formula contains all the nutrients you need for the day, all in one place – plus, you can easily enjoy this blend on the go’. Wow! This is one hard-hitting sales pitch!
Now I really want to try it… so what are these powerful and potent ingredients?
- Super Greens (1111mg) – Young Barley Grass juice, Nettle Leaf, Nopal Cactus, Broccoli, Spinach, Kale, Cabbage, Parsley
- Super Algae (1111mg) – Spirulina, Kelp, Chlorella (cracked cell wall)
- Superstar Maca (1111mg)
- Super Takes (1111mg) – Reishi, Cordyceps, Maitake, Chaga, Mesima, Lion’s Mane, Turkey Tail, Shiitake, Blazei, Poria, Suehirotake, Hiratake, Agarikon, True Tinder Polypore.
- Super Sprouts (1111mg) – Flax sprouts, Pumpkin sprouts, Broccoli sprouts, Cauliflower sprouts, Kale sprouts, Cabbage sprouts, Red Clover sprouts.
- Super pods (1111mg) – Sweet Mesquite, Carob, FIne Vanilla Bean
- Super fruit (1111mg) – Lucuma fruit, Goji berry, Hawthorn berry, Bilberry, Lingonberry, Blackcurrant, Aronia berry, Pomegranate, Blueberry, Kosher Purple grape, Tart cherry, Elderberry, Cranberry, Red Raspberry, Black Raspberry
- Super Extras (1111mg) – Vermont maple syrup (dehydrated), L.Sporogenes (true non-dairy probiotic)
- Super Enzymes – Amylase, Protease (3 different potencies) Bromelain, Cellulase, Lipase, Alpha-galactosidase), Himalayan Pink Crystal Salt.
Phew. Is it just me or is there a LOT packed into a 9-gram serving??
That’s an issue for me.
I can see the temptation for people who are formulating Super greens to put into practice all the research they have done, but as a consumer, I feel completely overwhelmed. I also understand the desire to sidestep the multiple-supplement taking and just put everything in one glass and drink it, but doesn’t that mean you’re not really getting the powerful hit of nutrients from each ingredient?
I have to be honest, I don’t really know a lot about the power of fungus, and I am prepared to be schooled.
How Does Boku Superfood Taste?
With the addition of Maple Syrup, I can tell that this super greens blend will have a not-unpleasant sweetness to it. This is probably necessary as there are fungi ingredients which probably add to the ‘earthiness’ of the formulation along with the other ‘greens’ such as algae and vegetables which can sometimes overwhelm the taste.
I normally caution those who have never taken super greens before to be aware of the ingredients and fiber content of any supplement they might try. I’d also suggest that everyone taking a supplement be mindful of any previous ill-effects or (obviously) allergies.
I can see from the ingredients of Boku Superfoods that 4g of fiber (in an 8.88g serving) is relatively high, so this may have an effect on digestive movement if you are not usually used to including so much fiber in your diet.
Does Boku Superfood Actually Work?
“Shake it up, drink it down, and experience how good it feels to be fuelled by nature’s gifts to mankind.” This is the promise in the product listing on the Boku site.
The thing that disappoints me about Boku Superfoods is the serving size. I can’t be certain that a 9-gram serving is truly going to provide me with a powerful hit of plant nutrients. I frequently talk about the lack of transparency in the labelling of these products, and while the individual ingredients are all listed, the amounts are not clear.
The use of Proprietary blends is a disappointing trend among super green manufacturers, and I feel it dissuades the more discerning customer from really being able to be clear on what it is they are buying and taking. Sure, I could take an individual supplement for each of my physiological needs, but I don’t want to. I really wish Superfoods blends manufacturers would be clearer with their blends and add more of the genuinely powerful ingredients in their powders.
Take Spirulina for example, a quick look on Examine.com suggests that a daily dose of anything between 1-8g may be impactful (for lowering cholesterol, improving muscle performance, lowering blood pressure) but at 1111mg for the whole proprietary blend within Boku Superfoods I just don’t know how much of this potent algae is included.
And it is among Kelp and Chlorella in that blend.
So there could be anything from 370 mg or less in one serving.
Boku Superfood Customer Reviews
On their own site, you can look at the (five-star!) reviews for Boku Superfood. However, I also like to balance out my research by looking around on the web for more discerning and less cherry-picked reviews.
I found some on Amazon, I’ve included a range below.
Tastes like cereal milk’ – 5 star review
the price is quite competitive’ – 5 star review
too sweet.. don’t add to soup as recommended’ – 2 stars
it left me hungry, not full. Too grainy’ – 1 star review
Money Back Guarantee / Returns Policy
Boku are dedicated to delivering 100% satisfaction to their customers so they offer a money-back guarantee if returns are sent within 30 days of purchase. After the 30 days, you can call and apply for a refund.
Where to Buy Boku Superfood?
You can buy Boku Superfood along with their other whole-foods supplements and lifestyle products at their official website.
Although not currently in stock on Amazon you may find it there soon.
Is It Worth the Price?
One month’s supply is 9.4oz. For this size, the cost is $55.99 (USD). Three months’ supply is 28.2oz ($165.99). There is a ‘subscribe and save’ offer which takes off 18% so you are effectively paying $136 and getting a delivery every month. This might psychologically lessen the feeling of overwhelming at receiving three large packets of something that you need to take daily, so I like this approach.
However, at over fifty dollars a month (at the individual packet price – which is what I would look at as a first-time customer) I am pleasantly surprised.
There are some unusual (for a greens powder blend) ingredients and a diverse mix of superfoods. I reckon it is worth a punt for the first try, and at $1.80 a serving for the first month it’s less than a daily shop-bought Green Smoothie. I do also like their subscription model which would encourage me to buy more.
The Bottom Line
As I am fast discovering there is an absolutely enormous choice of options in the Supergreens / superfoods powders market. You can choose sporty, sciency, organic, wholefoods, ayurvedic, nootropic, whatever your take you can find one that appeals.
If you are interested in trying the diverse range of ingredients included in Boku Superfoods to see if there are benefits to your health and wellbeing then I think it would be worth the price. Who doesn’t have a month that they can dedicate to trying something new? For fifty bucks it seems worthwhile.
But if you’re looking for a greens supplement that really packs a punch and provides ingredients in effective dosages, then it’s worth checking out green powder alternatives like SuperGreen TONIK (my supplement) or Green Vibrance.
The formulation includes some ‘trending’ superfoods (see Kelp, Maca, funghi), it’s Vegan and Gluten-Free. But if you want to try something that is a little more transparent with their ingredients listing, a little more discerning with what has gone into the blend, this may not be the product for you.
LifeHacker Guy Greens Recommendation
Please give me a few moments to shamelessly introduce my brand, SuperGreen TONIK.
I have researched a lot (and I mean a lot) of super greens out there but was disappointed with most of the ones I tried.
So, I went out and created my own with the help of a USA manufacturer because I wanted to ensure I got all my veggie goodness in the right amounts, and of course within a no-fuss single serving each day.
None of the other brands offered that.
Its the best out there (of course I would say that about my own), but let me tell you why...
- No hidden ingredient amounts - we have full disclosure labelling, so you know EXACTLY whats inside
- Sufficient ingredient amounts to make a difference - we include at least (if not more of) the minimum effective amounts supported by research
- Ingredients that also could boost mental clarity and shake off brain fog - to boost my at work and home
After many months I finally got a greens formula that fuels my body and mind for the day ahead.
But please dont JUST take my word for it, make up your own decision by checking out my review. (I TRY BE BE AS UNBIASED AS POSSIBLE )