Want to increase the oxygen in your blood cells? Then eat beetroot! Or, even better, don’t eat actual whole beetroot, just drink Organifi Red Juice!
This is just one of the powerful health claims for this easy-to-use health food product. It’s a common sell, the individual health properties of single ingredients, which is a customer’s mind might build up to a picture of total overall health improvement.
In fact, it’s at the core of the Superfood movement.
The makers of Organifi Red Juice powders might already be familiar to you from the Organifi Green Juice, their most popular product (the ‘world’s best-tasting superfood blend’).
These blends have been invented in order to help people to get their daily fix of veggies without having to shop, chop and blend, and I’m going to take a bit of a closer look at the claims, ingredients, and background of this product.
The website for Organifi is plain and clean, modern, with heaps of positive information around the company and its products. They claim to ‘raise the standards’ in the industry, leaving you to assume this is through the research that has gone into their products.
The claims (or their ‘pledge’ to customers) are that their superfoods blends are ‘clinically tested and time-proven’, backed up by ‘countless testimonials and clinical trials’.
Wait, they’ve actually done clinical trials on their products?
Well, that’s impressive!! This to me is a bit of a teaser, and I’d love to know more about their scientific methods and clinical trials… so I did a little bit of snooping around.
The website does indeed have a section called Clinical Trials. However I really think this section should be renamed “blog” as in actual fact the ‘trials’ are all articles with titles such as ‘Lose fat with these 5 science-backed methods’, and under the section ‘drink green juice’ is a trial (listed on PubMed) which looked at pure vegetable juice diets for people with metabolic syndrome and as part of a calorie-controlled DASH diet.
So, and I’ve gone on a bit of a tangent here, suffice to say that I’m not convinced these clinical trials they are talking about are regarding their own research on their own actual products. I’m a bit disappointed now.
Making claims that you are ‘raising standards’ due to ‘clinical trials’ really leads customers down a dead-end path. Anyway, as I said, tangent! So on with the Organifi Red Juice review!
Background on Organifi
The company founder, Drew Canole, is a ‘rockstar in the world of fitness, nutrition and mindset’. He has founded Fitlife.tv and Organifi as vehicles for passing on his passion for health, fitness and wellbeing.
In an all-too-familiar story, Canole was pursuing a career in finance (earning a six-figure salary) but his health was suffering. On a particularly stressful afternoon at the office, he was offered a green juice and the rest is – as they say – history. He built a whole community around his own personal journey back to health and wellbeing through juicing and, cleverly, developed products to sell to this community.
The company, Organifi, sells juice powders, supplements, and fitness accessories.
They also give a portion of sales to Vitamin Angels, a charity which helps undernourished children worldwide to achieve better nutrition.
From a personal perspective, I like these motives and I like the way you are taken on a journey to share in the vision of the company, furthermore, the founder is inspirational himself.
But let’s take a closer look at the Organifi Red Juice powder, what’s in the bottle and what it claims to do because I’m all about the facts.
Organifi Red Juice Ingredients
The tagline for Organifi Red Juice is ‘A “Tart-Sweet” Custom Brew With The HOTTEST Fat Melting And “Skin-Firming” Superfoods In The World’.
So what are the superfoods included in the blend? Are they fat-melting? What is skin-firming?
Antioxidant Berry Blend (2100mcg):
Organic Pomegranate Powder Juice, Organic Cranberry Powder, Organic Blueberry Juice Powder, Organic Raspberry, Organic Strawberry
Endurance Blend (3050mcg)
Organic Beet Root Powder, Organic Cordyceps, Organic Reishi Mushroom Extract.
Metabolic Boosting Blend (1300mcg)
Organic Acai Juice Powder, Organic Rhodioia, Organic Siberian Ginseng
Organic Artichoke Inulin, Natural Berry Flavor, Malic Acid, Monk Fruit Extract Flavor
There are some powerful antioxidant and nutritionally-dense ingredients included, so this is a real positive for this product, and you can tell that it would taste good from the high concentration of berries.
However, and the more eagle-eyed of you fellow reviewers may have noticed this too, it is made up of a proprietary blend. There are no weighted measurements or break-downs for the individual ingredients within the blends, leading me to be unclear on how much of each ingredient I’m actually getting in a serving.
And now for the claims. Blueberries can help with memory (source) – because of their high Anthocyanin content – which helps to improve brain activity, but I’m struggling to find a link to fat-melting and better skin.
I even searched on the site for ‘skin-firming’ and, well, nada. So I looked for ‘fat-melting’ instead. There are hundreds of results. But from my first pass, I can’t see any ingredients in Red Juice.
Taking individual ingredients back to Examine, then. Ginseng (Eleutherococcus senticosus) is more commonly taken to combat fatigue, and the standard dose is 300-1200mg.
As you can tell from a blend in which it is included that weighs in total 1300mcg this is hardly a standard dose. So, there is no way enough Ginseng is present in Organifi Red Juice!
How Does Organifi Red Juice Taste?
Claiming to be a ‘tart-sweet’ taste, you can tell from the ingredients that the overriding flavor of this will be a sweet berry taste. It may well be pleasant, but there’s not a lot that it needs to mask as the other ingredients are in such low quantities.
There’s a chance that you might experience a little digestive discomfort when taking a drink of Organifi Red Juice for the first time, due to the combination of new and fruit-based ingredients in your system.
It’s also wise to check whether any of the ingredients have been known to cause you any problems in the past.
Does Organifi Red Juice Actually Work?
I’ve written a little above about my reluctance to believe that proprietary blends are giving me enough of what I want. I’m on a personal journey, one which I hope will bring me to enlightened discovery of the perfect Supergreens blend. I had hoped that with the Organifi brand I would be looking in the right place, but with these measures, I’m just not sure.
Let me take a look at some more of the ingredients.
Pomegranates: thought to have antioxidant properties (no suggested dosage).
Cranberry, Blueberry, Raspberry, Strawberry, all also are thought to be high in antioxidants.
So far so bland.
Beetroot may have performance enhancement properties in endurance athletes (research is inconclusive), due to high nitrate content.
The mushrooms (cordyceps and reishi) are commonly used in Chinese and traditional medicine for anti-aging purposes, but these claims are yet to be researched in human trials.
A preliminary trial looking at acai found that it may reduce blood cholesterol levels but further studies are needed.
It’s not looking as though I can get an answer on the individual properties of each ingredient, and as I’ve said already, they must be in such small amounts within each blend, I almost can’t even be bothered to look at how much I would have to take to see any improvements!!
Organifi Red Juice Customer Reviews
Customers, on the other hand, seem to be very pleased with the results, with 568 positive reviews on their own website ranging from ‘I feel and look better!’ to ‘It helps decrease my stress and mental focus’. I’m a bit bemused by how these improvements have come about due to a daily (quite small) dose of this stuff, but I could be persuaded.
Amazon reviewers have a slightly more mixed view, with average reviews of 3.4 stars, and around 50% giving 5 stars.
I feel more energy after I use it5 star reviewer
Gritty and tastes mediciny. Very expensive for little results3 star reviewer
Too expensive3 star reviewer.
Money Back Guarantee / Returns Policy
Organifi have a 60-day money-back guarantee, no questions asked, on the return of the empty bottle.
This is impressive. But I do find myself asking whether there really would be no questions asked… Actually, on further examining the wording of the guarantee it looks as though there are a few hoops to jump through, such as calling a phone number to get a ticket to authorize the return. Although quite common and not surprising, it’s not really as easy as you would initially think.
Where to Buy Organifi Red Juice?
You can purchase bottles of Organifi Red Juice powder at their online store.
Is It Worth the Price?
Organifi sells Red Juice on their own website at $69.95 USD for a 30-day supply, so it is not at the most expensive end of the range for nutrient powder or green juice blends. You can also save when you buy 3 or more bottles, $178.38 USD (saving you $59).
But here’s the thing, if you don’t know how much of a particular ingredient you’re getting, then you can’t really be certain that the price represents good value for money. I would probably rather spend that much money per month buying fruit to put in a smoothie, or just eating beetroot!!
The Bottom Line
In the world of supergreens, a red juice powder stands out.i
Organifi have a savvy approach to their marketing, they have built a community that are willing and able to buy into the brand and to try all their new innovations.
But my real concern with this blend is how little they have really included in it.
It’s relatively easy I suppose in a Greens blend to include lots of nutritionally-heavyweight ingredients. Greens tend to be packed full of nutritional value. With berries, I just can’t see why you wouldn’t eat them. I also don’t feel that Organifi Red Juice has a lot of added value.
The portion amount is quite small, the amounts of each ingredient therefore must be minimal, which means that – for a relatively inexpensive blend amongst the competition – it actually works out to be poor value for money.
I would definitely stick with the Greens over the Reds, and probably go looking for a brand that was more transparent in their labeling. Sorry Reds, you’re not for me!
LifeHacker Guy Greens Recommendation
Please give me a few moments to shamelessly introduce my brand, SuperGreen TONIK.
I have researched a lot (and I mean a lot) of super greens out there but was disappointed with most of the ones I tried.
So, I went out and created my own with the help of a USA manufacturer because I wanted to ensure I got all my veggie goodness in the right amounts, and of course within a no-fuss single serving each day.
None of the other brands offered that.
Its the best out there (of course I would say that about my own), but let me tell you why...
- No hidden ingredient amounts - we have full disclosure labelling, so you know EXACTLY whats inside
- Sufficient ingredient amounts to make a difference - we include at least (if not more of) the minimum effective amounts supported by research
- Ingredients that also could boost mental clarity and shake off brain fog - to boost my at work and home
After many months I finally got a greens formula that fuels my body and mind for the day ahead.
But please dont JUST take my word for it, make up your own decision by checking out my review. (I TRY BE BE AS UNBIASED AS POSSIBLE )